Our 2017 Carhartt x '47 campaign was ideated in-house and executed around the country with our partners at VAGRANTS. Our goal was to capture the spirit of the hard-working fan by showing their team on their home turf. All 30+ MLB teams were represented. These marketing assets reached across the globe and lead to sold-out product within days.
As a result, the Carhartt x '47 collaboration has continued successfully with launches including the NFL and NHL.