Collar Correct is a product in development. It is a ring of plastic that attaches underneath and man's shirt collar from one collar point, around the neck, to the other. When installed, the Collar Correct keeps the wearer's collar "popped" all day and all night.
The logo needed to feel modern and masculine without being too rugged or too clean. Black and white, and a simple line style mimicking linocut drawings allows the logo to walk right in the middle; advertising that the Collar Correct is appropriate for both casual and formal occasions.