From opening day in the Spring to playoffs in the Fall, baseball is always on. With 162 games a season, teams are on the field grinding it out everyday, and fans are right there with them. Cheering in the stands, watching from a bar, or listening while at work. This collection is designed for the hard working fans who carry their team pride with them even while busy grinding out their own wins.
Objective - Refresh and refocus the narrative around the '47 x Carhartt collaboration for the hard working fan.
Solution - With the help of VAGRANTS, we dove into the varied worlds of MLB fans and focused on the people who root for their team while grinding it out. By subtly tying the game announcements to the action on screen, we connect the narrative of the characters directly to the game they love.