Objective: Create a standout pop-up retail environment tied to the Super Bowl 50 activation that amplified the capsule collection’s energy and partnered designers (Benny Gold & Black Scale) for maximum impact.
My role / contribution: I led the creative direction and spatial-design execution for the boutique experience: I defined the concept for the pop-up shop design, integrated the limited-edition SB50 collection, coordinated visual merchandising and branded environment elements, and aligned the streetwear collaboration with high-impact event retail infrastructure.
Key highlight / impact: Delivered a one-of-a-kind capsule and retail experience that captured the Super Bowl 50 moment, strengthened ’47’s cultural relevance through collaboration with key lifestyle brands (Benny Gold & Black Scale), and provided a premium retail launch environment aligned with event timing and branded merchandise demand.
