Objective: Create and deliver 12 product videos for the ’47 2017 Fall Sales Meeting that reflect the brand’s campaign positioning and product craftsmanship. davebatesdesign.com
My role / contribution: I directed the full creative strategy, designed the 3D modeling and oversaw video production (shot in 4K), crafted supporting print/retail assets, and managed the execution from concept through to localized retail deliverables.
Key highlight / impact: Leveraged architectural visual language (geometry, texture, light) to elevate lifestyle product storytelling, positioning the brand’s premium pieces as “monumental” while enabling regional print customization for retail.
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Like any great infrastructure – ’47 takes pride in the careful development of our product, as it becomes the foundation for infinite inspiration and personal expression. Our style architects create the blueprint, plan the dimensions, source premium materials, and construct and inspect each individual piece with an eye for precision.
The vision is to design our styles so well, that you start to imagine they were built just for you. The creative execution of Foundation of Style dissects how they are thoughtfully assembled, highlighting those seemingly subtle details that make all the difference.
All video was shot in 4K. We have provided a few videos in HD, but most are provided in a smaller file size for easy viewing.
Much of our inspiration for both the campaign and it's visuals came from architecture. We drew from geometry, texture, and light to make the viewer feel as if they could reach out and touch the fabric.
Print assets were also created for retailers who are not able to host video either at retail or on DTC. These print assets are able to be regionalized for full customization.
THANK YOU
