An award winning multi-disciplinary creative who is passionate about crafting brand experiences which develop emotional connections with consumers.
The People's Movement Boom Box
Villa and '47 collaborated to create the People's Movement '47 CLEAN UP - a relaxed and curved hat that pays homage to a legendary hip hop tribe. Inspired graphics are combined with MLB team logos for the exclusive tribute series.
I was tasked with creating a unique retail display piece for the hats to be featured in 10 of Villa's 120 doors. Our team agreed it was natural to create a boom box with an illustrated look and feel to represent ATCQ. Muideen Ogunmola and Matt Rocco, both designers at '47, contributed sticker concepts to bring additional texture to the piece.
The final boombox display is 22x12x12"