Who I am
I am a multi-disciplinary designer, drummer, and ex-skateboarder born and raised in Boston. In my 15 years in the industry I have led the creative process from conception to implementation, operating in a range of fields including marketing, graphic design, interiors, and experiential graphic design. I find the challenge of communicating a brand strategy in clear and engaging ways through the creative process to be incredibly rewarding. My ultimate goal is to deliver a complex message to consumers the simplest way.

A little history - 
Upon graduating from UMASS in 2006 with a BFA in Graphic Design, I started working in the User Experience Design world at the start of the iPhone craze. I set a goal of understanding how this new device affected our world and the role design plays within our daily routines -  our iPhone promised to do everything, including control the systems in our homes and businesses, and I focused on designing UI's that delivered on that promise.

After that job dried up due to the '08 recession, I started playing in bands and designing and illustrating album artwork, flyers, and posters for us and other groups in Boston and LA. Then in 2012, and started working for a commercial interior design firm. This opportunity opened my eyes to a whole new world of design thinking and how to understand the built environment to develop meaningful physical spaces and experiences. I fell in love with the idea that a space can become part of a person's life - a restaurant where you celebrate every anniversary, a room where you can find calm and unwind, or a shop where you can discover a product or lifestyle. 
In 2015 I jumped to the fashion industry, originally as a marketing designer for ’47, a Boston based headwear and apparel company. It was with '47 that my previous skills and experiences all came together. I focused on merging graphic design, interior design, and storytelling into the offerings of the internal agency I built. You could say I like to try everything, but regardless of the industry I’m working in, I’m always trying to tell that story of a brand, product, or even a place. My goal is to understand a particular audience through research and curiosity, and let insights guide design solutions.
I believe it is critical to embrace change as a creative professional. Working solely in disciplines and industries we are comfortable with can prevent us from unlocking new insights and skills within ourselves. With this in mind, I joined the team at Gradifi, a company working to combat the student debt crisis. Gradifi provides simple and engaging products that allow users to pay back their student loans, save for college, and refinance existing college loans. We reach our users by engaging directly with them and employers such as Google, Peloton, Wayfair, and Apple. 
But sometimes change comes fast - in 2019 Gradifi was purchased by E*TRADE, who was then purchased by Morgan Stanley. To make a long story a bit longer, I am now Vice President of Wealth Management Creative Solutions, which is to say I develop creative solutions to complex business problems within the world of global finance.

The nutshell - 
I am an end-to-end creative who can develop creative strategy, but has the knowledge and experience to bring it life independently, or part of a collaborative effort. Whether I am designing a concert series at SXSW including stage design, artist management and run of show, developing a seasonal campaign inclusive of video and digital deliverables which answer complex briefs, all while guiding agency partners throughout execution, I am always ready with an idea, a helping hand, and a focus on clear brand messaging. I am fortunate to oversee the work of wildly talented teams of designers who contributed to some of the work seen here. 
If you’d like to talk about working together I encourage you to connect through my contact page, or simply email me at 
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