Fool me once, and I’ll design your fake barbershop.
I was asked to design a brand identity for a barbershop. This is something I’ve been asked to do before so it wasn’t surprising. Feeling proud of my website for attracting a new client, I accepted the job and sent them the creative brief. I kicked the project off as I waited for the deposit check to arrive…. Long story short: that shit wasn’t real, but I figured why not see how quickly I can build a full identity, pitch deck, and brand guidelines as a test of current skillset and process.
Anyway, I stand by it: the scissor trees are sick.
Heartwood
noun. heart·wood härt-wu̇d.
The heartwood of a tree is the dense, inner core of the trunk that forms as the tree ages. Heartwood strengthens the tree and is often valued in woodworking and construction for its durability.
Brand Story
(based partly on the scammer's brief)
At Heartwood Neighborhood Barbershop, our master barbers don't just cut hair—they craft confidence, bringing decades of expertise to every client who sits in our chairs.
Like the enduring heartwood at a tree's core, we've grown to become the backbone of our neighborhood. Each day, we deliver cuts that go beyond appearance, creating an experience built on trust, skill, and attention to detail that can't be rushed. Our barbers take the time to understand not just your preferences, but your lifestyle, ensuring results that work as hard as you do.
Join our community who understand that looking sharp is about more than appearance—it's about confidence, character, and timeless style.
Your seat is waiting.
