An award winning multi-disciplinary creative who is passionate about crafting brand experiences which develop emotional connections with consumers.
Super Bowl 50 | The Fan Booth
Why do we cheer? This simple question inspired the idea behind the ’47 Fan Booth, an interactive experience that lets fans select their Super Bowl team and then simulates the final play of the game. Using a soundproof booth, noise-cancelling headphones, a digital display and realistic play-by-play audio broadcast, fans are placed in the thick of the action. The twist is revealed once the play begins. As fans listen and react to the play-call, their decibel levels are tracked and visualized on a digital scoreboard. The play then evolves as levels rise and fall so that winning or losing depends on the strength of
the fan’s lungs and enthusiasm. Because nothing says “fanatic” like a person in a soundproof box screaming at the top of their lungs, each fan’s victory (or agony) will be captured on video and shared on
the ’47 Tumblr.
Fans are encouraged to share their videos on social channels using #47atSB50. The ’47 Fan Booth promises to entertain visitors and build on their excitement around Super Bowl 50. Prizes include VIP passes to the ’47 Super Bowl pre-party and a grand prize of two
tickets to an NFL 2016 season opening game.
The result: 965+ groups participated with approximately 3,000 people of all ages. 92% of the users clicked on their emails to view and share their videos. The Fan Booth was live streamed and recorded on various websites, social media channels, and featured on 10+ TV stations. Influencers such as James Jones, Spencer Tillman, and Australian Factor winner Marlisa all participated.