'47 x Fader Sessions
For three decades, the annual SXSW Festival has been rooted in discovery and innovation – be it new technologies, music, art, films, brands, burritos and beyond. ’47 joined Texas A&M University, a top international institution, in their activation that keeps this theme alive during the 2017 SXSW Interactive Conference. It wouldn’t be SXSW –– or Austin, Texas –– without ample live music and culture, so ’47 was thrilled to help inject these elements into the Texas A&M House, as the University’s sports lifestyle partner. In their takeover of the eclectic Hotel Van Zandt off Rainey Street, Texas A&M hosted the ’47 x FADER Sessions – a showcase of seminal music talent from a range of genres. By tapping into The FADER gurus, we were able to curate groundbreaking, discoverable new artists in the space, who performed live sets in front of a science-experiment-like backdrop.